Beginning in Quarter Two of 2016 I was tasked with redesigning the IFROGZ brand from the ground up. The rebranding consisted of a completely new look and feel that would reach the brands target audience better. Working with the President of ZAGG we researched into the vast range of audio brands on the market, testing why each brand was strong and weak in their individual markets. Working with NPI reacher teams we surveyed a broad range of this brands target demographics to determine their buying habits and what draws them to certain brands. Based off the collected data we determined that the IFROGZ brand appeals to the younger price conscious buyer who still wants to feel like they are getting a premium priced buying experience. For this reason, the new style of IFROGZ offers the most premium buying experience at the low cost price point.

To be released publically Fall 2016