Led a creative team to concept, design, and produce for traditional and digital executions. Delivered clear art direction for creative concepts and followed brand style guides to bring the brand to life. Oversaw new product launches, in-store/merchandising executions, packaging, and digital design for a variety of high-end brands, but a focus on Craftsman. Self-started creative projects while taking the initiative and managing my team’s projects working with other Creative Leads and Brand Strategists to achieve the best possible solutions.

CRAFTSMAN WEBSITE