ArcWorks Design is collaboration between ArcWorks, the manufacturing division of Arc of Monroe in Rochester, NY, and Stan Rickel, internationally recognized industrial designer. The objective of the program is to design and develop products that focus on furniture for retail sale having components that are designed and customized by individuals with disabilities.

The design team is composed of 7, also known as the Daylight Super 7 or DS7. ArcWorks individuals with disabilities led by an nationally/internationally recognized guest designer and/or performer who is well known in our community.

Celebrating storytelling with mass individualism is the main theme of Design Difference as each finished piece has a customized “stamp.”  Each member of the DS7 design team creates an individualized stamp that is placed on the piece after assembly is completed. The stamp is what continues the storytelling of the piece; its “life” continues to grow and learn with each individual it comes in contact with through the design process and with the consumer.

As Art Director and lead designer, I was tasked with making the brand Arc Works | Design and all the different visual components that would bring life to the DS7 team and their designs. The below images are a compilation of both the design process of working with the DS7 team on location, art directing photo shoots and the final advertising collateral that created at the end of the process.